Latest issue · November 2
A $93 clog special ended in a $700,000 settlement
What your ad promises, your tech has to deliver.
Recent issues
The phone doesn't care which hat you're wearing.
Most trades shops don't have anyone else to answer it.
Save your Local Services Ads reports now
Google won't carry your old numbers into Google Ads.
The best job of your week calls at 11 at night.
It rings after you've clocked out, and that caller can't wait.
Iowa diesel is up $2.62 a gallon from last year
Every truck you roll costs more this fall.
You've already tried everything.
Every fix leaned on someone being there.
Google Ads can now bill you for calls you miss
Twenty seconds on the line during business hours is enough.
The callback you finally made at 6 went to voicemail. He booked someone else at 2.
You saw the call, you meant to return it, and you did, at 6. By then the homeowner had booked whoever answered at 2, and you never heard a word about it.
A heat pump built for Iowa cold ships this fall. And most contractors still don't trust their AI.
Trane's first cold-climate heat pump for homes keeps full heat at 5°F. Most contractors using AI still don't trust it. Construction layoffs hit a record low, and Iowa heating help.
The Whole Pitch in One Sentence. And Why That's Enough.
You don't need a twelve-slide deck to explain what protects your phone. One sentence covers it, and the homeowner on the other end only needs that sentence to be true.
A2L installs won't forgive the shortcuts R-410A hid. And your next hire is probably already working.
A2L changeouts punish bad airflow and charge habits, construction unemployment hit a record-low 3.1%, and storm contracts that wait on the carrier are getting riskier.